BRAND & MARKETING STRATEGY
Get Clear
$1,950 + GST
Before you do more marketing, get clear on your strategy.
There's no shortage of marketing advice out there. Social media, advertising, SEO, content, websites — there's plenty you could be doing. But how do you know what's right for your business?
Get Clear is a personalised Brand & Marketing Strategy that helps you understand your customers, establish what makes your business worth choosing and work out where to focus your marketing.
We’ll develop the strategy together. I’ll do the research and strategic thinking, work through the emerging direction with you, and personally present your completed written strategy and practical 90-day action plan. You’ll understand why I’m recommending it and how to use it.
A strategy developed with you
Clear direction.
Real-world advice.
One personalised strategy document, a practical 90-day plan and up to four hours working directly with Sara.
Online via Microsoft Teams
Approx. 2–3 weeks
01 / THE FIT
Is Get Clear right for you?
Get Clear is designed for independent business owners, health and wellbeing professionals, consultants, specialist service providers and other small businesses that want to manage their marketing more confidently — whether they do it themselves or work with a VA or other marketing support.
- You’re doing bits and pieces of marketing without a clear strategy.
- You’re not sure what makes your business different from the competition.
- You’re getting conflicting advice about where to spend time and money.
- Your business has evolved, but your marketing hasn’t kept up.
- You want a clear direction that you, or your outsourced marketing support, can actually follow.
You don’t necessarily need to do more marketing. You need to know what makes sense for your business.
02 / THE STRATEGY
What exactly do you get?
You'll receive one personalised, written Brand & Marketing Strategy, developed specifically for your business. It brings together the strategic decisions and practical priorities you need to guide your marketing.
Your business and objectives
Where you are now, what you want to achieve and the challenges and opportunities worth addressing.
Your customers
Who you should be targeting, what matters to them and what influences their decisions.
Your market and competitors
A focused review of your competitive environment and opportunities to differentiate.
Your competitive positioning
What makes your business worth choosing, the value you offer and how you deliver on that promise.
Your brand messaging
Clear messages that explain what you do, who you help and why customers should choose you.
Your marketing direction
Recommended channels, activities and content themes that suit your customers, objectives and resources.
Your 90-day action plan
Practical next steps so you know what to focus on first and what can wait.
This isn't a generic marketing plan. It's a strategy built around your business, your market and what's realistically achievable.
03 / PUTTING IT TO WORK
A strategy you can actually use
Your strategy is designed to be a working reference for your marketing — not something that sits on a shelf. You can use it to:
- Plan your marketing: Focus your time and budget on activities that support your business objectives.
- Create content: Keep your website, social media, emails and other communications focused on the right customers and messages.
- Brief your marketing support: Give your VA, social media manager, designer, freelancer or agency a clear direction on your brand, customers, messages and priorities.
- Work with AI: Use your approved strategy to guide ChatGPT or other AI tools when developing content, subject to your own privacy and confidentiality requirements.
- Make better decisions: Assess new marketing ideas and opportunities against your strategy instead of chasing every trend.
And because we work through it together, you'll understand why I'm making particular recommendations — not just what to do.
04 / WORKING WITH SARA
How we'll work together
Get Clear is a collaborative strategy project delivered online via Microsoft Teams. We'll have conversations as the thinking develops, not just one meeting at the start and another at the end.
01
1. Getting to know your business
We start with a one-hour discovery session to understand your business, objectives, customers and current marketing challenges. I'll ask questions, challenge assumptions and help you see your situation from a different perspective.
02
2. Developing and refining your strategy
I'll research your market and competitors and develop an initial strategic direction. Then we'll work through that thinking together — testing your customer priorities, competitive strengths and positioning. If another conversation is needed to refine the direction, we'll make room for it.
03
3. Presenting your strategy
I'll personally present your completed Brand & Marketing Strategy, explain my recommendations and work through your 90-day priorities. We'll also look at how you can use the document with your VA or other marketing support, and as a reference for your own AI-assisted content if you choose.
What this means in practice
Includes up to four hours of personal strategy sessions with Sara via Microsoft Teams, used across discovery, development, refinement where needed, and final presentation. The free 15-minute introductory call is separate.
05 / OUR APPROACH
The Marketing Sense Brand Strategy Method
Good marketing strategy is about more than choosing channels or deciding what to post. My six-stage Brand Strategy Method connects your objectives, customers, competitors, competitive strengths, the way you deliver value and the marketing actions that follow.
One proven strategic approach, tailored to your business.
The method is consistent across my strategy engagements, but the depth of work and recommendations are tailored to your business.
06 / THE PERSON BEHIND THE STRATEGY
Why work with me?
Real-world experience. Straight answers. Practical strategy.
I’m Sara Berry, founder of Marketing Sense. I’ve spent decades working in marketing across organisations of all sizes, and over the past ten years I’ve advised and coached more than 2,000 businesses.
I've seen plenty of marketing approaches that work — and plenty that don't. That experience helps me get to the heart of a challenge quickly, question the assumptions and work out what matters for your business and the Australian market.
I'm a passionate advocate for Australian small businesses. I'll share what I know, explain why I recommend something and tell you when I think a particular marketing tactic isn't worth your time or money. I care about getting the direction right — and I want you to enjoy the process too.
2,000+
businesses advised and coached over the past decade
Commercial experience, direct advice and genuine support — with no marketing hype.
07 / WHAT CLIENTS SAY
In their words
“She has an amazing ability to pinpoint her clients’ natural strengths and identify their true competitive advantage.”
Chris Yau · Google review
“She explains everything in a way that makes sense and makes it really easy to follow.”
Susan Bennett · Total Work Health and Safety · Google review
08 / THE INVESTMENT
Get Clear
$1,950 + GST
One tailored strategy, developed collaboratively and explained in person.
Indicative timeframe: 2–3 weeks, depending on scheduling and the information required.
Your investment includes
- Initial research and business preparation
- Up to four hours of personal Microsoft Teams strategy sessions
- Focused market and competitor research and strategic analysis
- Collaborative strategy development and refinement
- One personalised written Brand & Marketing Strategy, including a 90-day action plan
- Personal presentation and practical explanation of the completed strategy
Ready to get clear?
If you're ready for a more considered approach to your marketing, let's have a conversation about your business and whether Get Clear is the right fit.
Looking for something more in-depth? Stand Out focuses on competitive positioning and a more developed marketing strategy. The Bigger Picture is designed for organisations with more complex commercial and marketing challenges.