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Mastering Value Proposition Design

Ditch the sales pitch! Shift your mindset from selling to co-creating using the 5-step value proposition design process. Value proposition design is a powerful process for creating products and services that are tailored to your target customer’s needs and desires. By incorporating the concept of co-creation into your community conversations,

How to Use Scenario Planning to Develop an Adaptive Mindset

The last couple of years have been challenging to say the least! As business owners we have had to manage in an everchanging world and constantly adapt and learn how to move forward in unpredictable times. Having worked as a disruption specialist over a number of years, I wanted to

Managing your business in an every changing world: Managing Ambiguity

The series covers off 4 areas: • How to accept what’s not in your control and embrace ambiguity• Develop your resilience and mental toughness for success• Develop your creative thinking to open your mind to new ideas• Use scenario planning to imagine what the future could look like So in

The Marketer, the Brand and the Story behind Marketing Sense

Everyone loves a good origin story. Just ask Marvel or DC who have created an entire industry specialising in superhero/supervillain origin stories! While my story doesn’t start with a radioactive spider bite or a desperate escape from an alien planet, it does involve travel, a few twists and turns and

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