CLIENT-ONLY ONGOING SUPPORT
Putting Your
Strategy to Work
You've got your strategy. Now let's make it happen.
Developing a clear Brand & Marketing Strategy is an important step. But putting it into practice takes time, focus and the ability to make good decisions as you go.
You know what your business needs to achieve and where your marketing should focus. Now it’s about making progress on those priorities while continuing to run your business.
And you don’t have to do it all on your own.
Because we’ve already worked together to develop your strategy, I understand your business, your customers, your competitive position and what you’re trying to achieve.
I can continue working with you to turn your strategy into action, provide experienced marketing advice and help carry out agreed marketing activities.
Two retained ways to continue working together — exclusively for Marketing Sense Brand & Marketing Strategy clients.
ALREADY WORKED WITH SARA?
Keep the clarity. Build the momentum.
Your strategy gives us the direction. Continued strategic and practical support helps you carry it forward.
For: existing strategy clients
Options: 90 days or ongoing
Support: strategic + hands-on
Monthly fees: $1,690 or $4,900 + GST
01 / THE NEXT CHAPTER
From strategy to progress
Your Brand & Marketing Strategy is the foundation. What comes next depends on the support your business needs.
Both support options are optional. After 90 days, you can finish or choose to continue with Strategic Marketing Partner. You can also move straight from your completed strategy into Strategic Marketing Partner.
02 / TWO WAYS TO WORK TOGETHER
Choose the support that fits your business
Both are fixed-price retainers with clearly defined monthly support and a combination of strategic advice and hands-on marketing work. Neither is a compulsory add-on to your strategy project.
OPTION 01 · STEP 2
Strategy in Action
Your first 90 days of putting the strategy to work
$1,690+ GST / month
A focused three-month retainer to get the agreed marketing priorities moving, with my strategic advice and practical implementation support.
3-month commitment
Up to 13 hours/month
Your first 90-day priorities
OPTION 02 · STEP 3
Strategic Marketing Partner
Continuing senior marketing expertise and support
$4,900+ GST / month
An ongoing retainer combining experienced strategic direction with hands-on support as your business needs evolve.
Ongoing · 30 days’ notice
Up to 35 hours/month
Ongoing strategic + practical support
The monthly hours include all my work for your business — working sessions, preparation, strategic advice, research, agreed marketing implementation and reviews. We prioritise the work together within the monthly allowance. Substantial additional work can be reprioritised or separately agreed.
03 / STEP 2 · THE FIRST 90 DAYS
Strategy in Action
Your first 90 days of putting the strategy to work.
A three-month marketing implementation retainer
You’ve got your Brand & Marketing Strategy and a clear set of priorities. Now it’s time to get things moving.
Strategy in Action is designed to help you turn those priorities into practical marketing activity, with my support throughout the first 90 days.
We’ll agree on the most important things to achieve, the work that needs to be done and where my involvement will make the biggest difference.
THE FIRST 90 DAYS
01
Prioritise
Agree what matters most
02
Put it to work
Strategy + implementation
03
Review
Progress and next steps
How I'll support you
Depending on your agreed priorities, our work may include:
- Translating your activation roadmap into an achievable 90-day work plan.
- Providing strategic advice as you make marketing decisions.
- Helping develop and implement agreed priority marketing activities.
- Reviewing website messaging, content and marketing communications.
- Working through challenges and adjusting priorities where needed.
- Reviewing progress and agreeing on the next steps.
What you'll get
A defined 90-day engagement of marketing support, including:
- An agreed set of implementation priorities.
- Up to 13 hours of my personal strategic and hands-on marketing support each month.
- Regular working sessions and progress reviews within the monthly allowance.
- Strategic advice and hands-on marketing support within the agreed scope.
- A review at the end of 90 days to assess progress and decide what comes next.
The outcome
You’ll have made practical progress implementing your strategy, with experienced marketing support helping you focus on the right priorities.
Your investment
$1,690 + GST / month
Three-month commitment. Includes up to 13 hours of personal strategic and hands-on marketing support each month.
The monthly allowance includes our working sessions, preparation, strategic thinking, agreed implementation and progress reviews. We agree priorities together; substantial new requests can be reprioritised or quoted separately.
What happens after 90 days?
We’ll review the progress made and decide what makes sense next. You can finish with a practical plan to continue independently, or choose to move into Strategic Marketing Partner for ongoing strategic direction and hands-on support. Strategy in Action ends automatically after 90 days; there’s no automatic renewal or upgrade.
04 / STEP 3 · CONTINUING SUPPORT
Strategic Marketing Partner
Ongoing marketing expertise, without needing to employ a senior marketing strategist.
A continuing strategic marketing and implementation retainer
As your business develops, your marketing needs don’t stand still. New opportunities emerge, priorities change, campaigns need planning and important decisions need to be made.
You may have people managing marketing activities or a sales team working to grow the business. But you don’t necessarily have access to the senior marketing experience needed to guide those activities.
Strategic Marketing Partner provides that ongoing expertise, along with practical support to help deliver your marketing priorities.
AN ONGOING RELATIONSHIP
Strategic direction when you need it. Practical support to keep moving.
One experienced marketing partner who already understands your business and its strategy.
How I'll support your business
Our ongoing work can include the following activities, prioritised together within your monthly allowance:
- Senior-level marketing advice, planning and prioritisation.
- Regular review of your strategic marketing direction.
- Development and implementation of agreed marketing initiatives.
- Content, communications and campaign planning and support.
- Guidance on positioning, messaging and customer engagement.
- Support for internal marketing and sales activities.
- Coordination with external marketing suppliers where required.
- Reviewing performance, progress and changing priorities.
What you'll get
A continuing relationship with Marketing Sense, including:
- Up to 35 hours of my personal strategic and hands-on marketing support each month.
- A fixed monthly fee and reserved capacity.
- Regular working sessions and progress reviews.
- Direct access to my senior marketing expertise.
- Hands-on support for agreed marketing priorities.
- Periodic reviews to keep the work aligned with business objectives.
The outcome
Your business benefits from continued strategic marketing direction and practical support, helping you maintain momentum and make better marketing decisions as your needs evolve.
Your investment
$4,900 + GST / month
Ongoing monthly support with 30 days’ written notice. Includes up to 35 hours of personal strategic and hands-on marketing support each month.
The monthly allowance includes our working sessions, preparation, strategic thinking, agreed implementation and progress reviews. We agree priorities together; substantial new requests can be reprioritised or quoted separately.
05 / WHAT'S INCLUDED IN BOTH
Strategic thinking and practical implementation
Both retainers combine strategic guidance with hands-on marketing support. The difference is the time horizon and purpose — a focused first 90 days, or a continuing partnership as priorities develop.
Specific activities are agreed for each client. You remain free to implement independently or use your own team and suppliers; ongoing support is optional.
06 / THE RIGHT ARRANGEMENT
Which option is right for you?
Your next step is your choice. After Strategy in Action, we can review progress and discuss moving into Strategic Marketing Partner, but there is no automatic upgrade.
| Strategy in Action | Strategic Marketing Partner | |
|---|---|---|
| Purpose | Implement agreed priorities from your completed strategy. | Provide ongoing marketing direction and practical support. |
| Timeframe | Three-month commitment. | Ongoing monthly retainer; 30 days’ written notice. |
| Main focus | A defined 90-day plan and visible implementation progress. | Evolving business and marketing priorities. |
| Type of support | Strategic advice and hands-on implementation. | Strategic advice and hands-on implementation. |
| Monthly fee | $1,690 + GST | $4,900 + GST |
| Included personal support | Up to 13 hours per month. | Up to 35 hours per month. |
Towards the end of your strategy engagement, we’ll discuss what needs to happen next and whether continuing support would be valuable. Some clients are ready to implement independently; others benefit from 90 days of support or a longer-term relationship. I’ll recommend what makes sense for your business.
Both offers include a set monthly allowance for all work, including meetings and hands-on implementation. If priorities change, we can adjust what comes first; additional work beyond the allowance is agreed separately.
07 / WHY CONTINUE WITH MARKETING SENSE?
We already understand your business.
We’ve worked together to develop your strategy, explored your competitive environment, identified your priority customers and agreed on a direction for your marketing.
That gives us a valuable head start. You won’t need to spend time bringing someone new up to speed or explaining why the strategic decisions were made.
And because you’ll continue working directly with me, you’ll have someone who understands the thinking behind your strategy and can help you apply it.
I’ll continue to offer practical advice, challenge assumptions when needed and focus on marketing activity that makes commercial sense for your business.
It’s the benefit of having an experienced marketing partner who knows your business and is invested in helping you move forward.
THE ADVANTAGE
No need to start from scratch.
We already have the strategic foundation, the context and a shared understanding of your priorities.
08 / PRACTICAL WORKING ARRANGEMENTS
How our retainers work
Clear support, predictable monthly costs and straightforward working arrangements. We already know your strategy, so there’s no lengthy new scoping process.
01
Your personal support
Strategy in Action includes up to 13 hours per month; Strategic Marketing Partner includes up to 35 hours per month. Your allowance covers all my work: meetings, preparation, strategy, planning, research, reviews and agreed hands-on implementation.
02
Monthly billing, in arrears
Retainers are invoiced at the end of each monthly work period, under our agreed invoice payment terms. If additional work is needed, we’ll reprioritise or agree on any extra work and fees before it starts.
03
Respecting our booked time
I reserve appointments specifically for your business, so please give two business days’ notice if you need to cancel or reschedule. Late changes may count towards your monthly allowance if I can’t reasonably use that time for other agreed work. Genuine emergencies are treated reasonably.
04
Flexible marketing priorities
We’ll focus on the priorities that matter most and adjust activities as needed, within your monthly allowance. Your retainer agreement will explain scheduling, how unused hours are treated and what happens if you need additional support.
Strategy in Action
A fixed 90-day programme. It concludes automatically after three months. At our final review, you can continue independently or choose to move into Strategic Marketing Partner. There is no automatic renewal.
Strategic Marketing Partner
Ongoing monthly support. Either of us can end the arrangement with 30 days’ written notice. We’ll continue the agreed support throughout the notice period, with the corresponding fees payable and invoiced in arrears.
Full practical terms are confirmed in a straightforward retainer agreement before we start.
09 / NEXT STEPS
Let's discuss your next steps.
If you’d like my help putting your strategy into action or continuing with your marketing priorities, let’s choose the right retainer for your business. We already know your strategy; we’ll simply agree what to prioritise and get started.