Simplifying brand positioning: Tips from marketing experts
Brand positioning is the process of shaping how a brand is perceived in the minds of consumers, relative to competitors. It defines the unique value
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Brand positioning is the process of shaping how a brand is perceived in the minds of consumers, relative to competitors. It defines the unique value
Ditch the sales pitch! Shift your mindset from selling to co-creating using the 5-step value proposition design process. Value proposition design is a powerful process
The last couple of years have been challenging to say the least! As business owners we have had to manage in an everchanging world and
The last couple of years have been challenging to say the least! As business owners we have had to manage in an everchanging world and
The last couple of years have been challenging to say the least! As business owners we have had to manage in an everchanging world and
The series covers off 4 areas: • How to accept what’s not in your control and embrace ambiguity• Develop your resilience and mental toughness for
Everyone loves a good origin story. Just ask Marvel or DC who have created an entire industry specialising in superhero/supervillain origin stories! While my story
“The riskiest thing we can do is just maintain the status quo. “ Bob Iger – Disney CEO As business owners, innovation can seem both
Full disclosure: I need to share how much I love LinkedIn! As a small business in the professional services sector, I have secured more leads,
It’s time to tackle the elephant in the room – why you’re not getting results from your digital marketing agency. After spending a significant amount
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