Sara Berry
Originally hailing from London, I landed my first job in marketing and advertising in the late 80’s. My career began in the London Advertising playground, where a little wet behind the ears, I joined my fellow alumnae and entered the big agency world of JWT, Saatchi’s, Ogilvy, Collett Dickenson Pearce et al.
Advertising and I kind of matured together! Advertising was ‘growing up’ and art was meeting science, as customer behaviour was scrutinized, segmented and psycho-analysed. Copy and design were tested, and brands were given personalities’ and positioned as the customers ‘friend’ – and I was immersed in it all! It was an incredible way to cut my teeth in the industry. Those early days provided a solid foundation from which I built my career which, spanning some twenty years has included marketing for banks, health insurance, manufacturers, engineers, travel, non-government departments and soap…
I love to go camping with my family to the south coast. Apart from marketing, my other passion is history and there is lots of it there, which I recently discovered when I researched and wrote copy for the Heritage Near Me app for the Office of Environment and Heritage. Did you know that Mel Gibson’s grandmother, Eva Mylott lived in Tuross Heads, she was a famous opera singer!Social media platforms like Facebook, Twitter and LinkedIn are a great way to increase brand awareness and increase traffic to your website by generating discussion with current and potential customers. In addition, under the latest algorithms, social media is important from a search engine optimisation (SEO) perspective too.
Search engines are putting more and more emphasis on social signals as factors for how high a site will rank in search engine results.
I love the wide variety of clients that I get to work with. From the local neighbourhood centre; to the large engineering company. I love to roll my sleeves up, get in there and work out what needs to be done to achieve the businesses’ goals. I believe that all businesses; small, medium and large deserve to have insightful and intelligent marketing to fuel growth and we work really hard to deliver that within the clients budget. I know, from being in the profession for 25 years, that a good strategic marketing process is the foundation of commercial success and I am passionate about it!We can work with your existing website designers or we have a great pool of talent that we can access. Once the brief is complete and the designer understands your needs, we can also project manage the entire experience for you, allowing you to remain focused on your core business.
Well, it’s not exactly an ad campaign, but I am quite intrigued by the ‘Coca-Cola 2020 content strategy.’ The video sets out the strategic vision for the future illustrating that Coca-Cola’s marketing future rests on the ideals of content marketing. The video states that Coca- Cola must work towards earning a disproportionate share of popular culture through telling stories and provoking conversations through ‘liquid and linked content.’
I need some new music!! Any suggestions welcomed…Right now I am listening to Flume.
By promoting your company through interesting and relevant content such as blogs, videos and social media marketing, customers are drawn to your website. Inbound marketing initially earns the attention of potential customers and helps to continuously build your brand resulting in more qualified sales leads.
‘The Fountainhead’ by Ayn Rand. First published in 1943 and set in the 1920’s and 30’s, The Fountainhead is the story of Howard Roark, an entrepreneur who struggles to achieve success on his own terms; its a story about individualism and creativity in business.
Toblerone!