Why every small business needs an omni-channel marketing strategy
50 milliseconds (0.05 seconds). A blink of an eye. A literal split second. On average, that’s how long visitors take to form an opinion about your
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50 milliseconds (0.05 seconds). A blink of an eye. A literal split second. On average, that’s how long visitors take to form an opinion about your
It’s the holy grail of marketing. Understanding what drives customer purchase decisions, and how to make the most of this knowledge, is what marketing is
In the age of “fake news”, it’s no surprise that trust in companies and advertising is in decline. A 2019 survey conducted by Edelman revealed
The pressure to continually secure new leads and attract new clients can sometimes blind you to the value of your existing client base. I’ve seen
It’s the stuff of nightmares for small business owners. After spending so much time carefully cultivating your social media presence, your feed is suddenly spoiled
These days in this age of digital transformation and all things automated, it’s easy to get caught up in all the fabulous new ways to
Real marketing is built into what you do not tacked on at the end. Marketing done well, is not something you bolt on when everything
The process of developing a social media policy gives you the opportunity to reflect on and organise your external voice and communication values across the
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