Simplifying brand positioning: Tips from marketing experts
Brand positioning is the process of shaping how a brand is perceived in the minds of consumers, relative to competitors. It defines the unique value
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Brand positioning is the process of shaping how a brand is perceived in the minds of consumers, relative to competitors. It defines the unique value
Ditch the sales pitch! Shift your mindset from selling to co-creating using the 5-step value proposition design process. Value proposition design is a powerful process
50 milliseconds (0.05 seconds). A blink of an eye. A literal split second. On average, that’s how long visitors take to form an opinion about your
It’s the holy grail of marketing. Understanding what drives customer purchase decisions, and how to make the most of this knowledge, is what marketing is
In the age of “fake news”, it’s no surprise that trust in companies and advertising is in decline. A 2019 survey conducted by Edelman revealed
‘Not for Profits will need to adapt to the changing funding environment and the new world of consumer-directed care in order to flourish and survive.
I am currently working with a new client on finding their ideal customer. They are a successful business who have been around a long time.
The final pages, in the PricewaterhouseCoopers 18th Annual Global CEO Survey, put forward that to plan effectively for the near future, CEOs might want to
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