Simplifying brand positioning: Tips from marketing experts
Brand positioning in marketing is the process of shaping how a brand is perceived in the minds of consumers, relative to competitors. It defines the
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Brand positioning in marketing is the process of shaping how a brand is perceived in the minds of consumers, relative to competitors. It defines the
Ditch the sales pitch! Shift your mindset from selling to co-creating using the 5-step value proposition design process. Value proposition design is a powerful process
The last couple of years have been challenging to say the least! As business owners we have had to manage in an everchanging world and
The last couple of years have been challenging to say the least! As business owners we have had to manage in an everchanging world and
The last couple of years have been challenging to say the least! As business owners we have had to manage in an everchanging world and
The series covers off 4 areas: • How to accept what’s not in your control and embrace ambiguity• Develop your resilience and mental toughness for
Everyone loves a good origin story. Just ask Marvel or DC who have created an entire industry specialising in superhero/supervillain origin stories! While my story
Let’s get one thing straight before we get started. Market positioning is not the same as brand positioning. You might be familiar with brand positioning, where businesses identify
Did you know that the humble and often neglected about page is the second most visited page on most websites? It’s true. While you may
“The riskiest thing we can do is just maintain the status quo. “ Bob Iger – Disney CEO As business owners, innovation can seem both
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