
Mastering Value Proposition Design
Ditch the sales pitch! Shift your mindset from selling to co-creating using the 5-step value proposition design process. Value proposition design is a powerful process

Ditch the sales pitch! Shift your mindset from selling to co-creating using the 5-step value proposition design process. Value proposition design is a powerful process

50 milliseconds (0.05 seconds). A blink of an eye. A literal split second. On average, that’s how long visitors take to form an opinion about your

It’s the holy grail of marketing. Understanding what drives customer purchase decisions, and how to make the most of this knowledge, is what marketing is

In the age of “fake news”, it’s no surprise that trust in companies and advertising is in decline. A 2019 survey conducted by Edelman revealed

The pressure to continually secure new leads and attract new clients can sometimes blind you to the value of your existing client base. I’ve seen

As a marketer one of the biggest falsehoods I hear from business owners is the idea that social media equals instant business wins. Certainly social

Last week I was taking some time out during a conference, and stumbled across the ‘Suncorp Discovery Store’ in Pitt Street Mall. I sheepishly peeped

Step 1: Understand what drives value for your customers What is value? What does it mean? Value is what customers really want from your product

These days in this age of digital transformation and all things automated, it’s easy to get caught up in all the fabulous new ways to

I am currently working with a new client on finding their ideal customer. They are a successful business who have been around a long time.
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