Do your employees see a company logo or a badge of honour?
Imagine if each of your staff members were as committed and dedicated to your business as you are.
How do you empower your employees so that they feel personally motivated to help you achieve the vision you have for your business?
Why Internal Marketing
Your internal marketing is as important as your external marketing. Your employees deal with your customers each and every day and therefore have a huge influence on their acquisition and retention.
An internal marketing strategy treats your employees like ‘internal customers,’ and just like external customers, they too must be convinced of a company’s brand, vision and plan. The goal of an internal marketing strategy is to develop and implement a communications plan that will resonate with each and every member of staff to ensure that they truly share your goals and desire to meet specific business objectives.
Successful Internal Marketing
Ultimately, the goal is for each staff member to be able to quickly articulate what makes your product or service better than your competitors and recognise when a client is showing signs of dissatisfaction.
This can be achieved in a number of ways from conducting workshops, to establishing an internal blog or newsletter, to training sessions or even creating scripts for front line staff.
We can help you to nurture a sense of personal ownership and involvement in your business, so that your team is able to connect, share and understand the vital role they play in the ongoing success of your organisation.
Case Study
In a workplace going through major changes, the challenge was to ensure staff remained positive, motivated and loyal.