Are you still using traditional marketing to push your product onto people through advertising, tradeshows and direct marketing – which is costly and difficult to measure?
Traditional marketing methods ‘push’ your product on to people. It is rather like a shotgun approach – shooting out as many bullets as you can, in the hope that you reach some, if any of your target market at the right time.
Inbound marketing however is not, it’s more like using a magnet to ‘pull’ people towards you.
Inbound marketing enables potential customers to connect and engage with you and build a genuine desire to do business with you.
Inbound Marketing focuses on targeted techniques such as content creation, search marketing, and social media that help potential buyers find your business when they are ready to buy.
So…how many of your customers find you through a Google search?
How many of your customers are researching online, consulting online forums or are active on social media asking friends and colleagues for advice on their intended purchase?
And where is your product positioned in this decision making process?
Can your customers find you?
If they do what will they see?
Are you providing your potential clients with the right information at the right time to inform, educate and address their needs as they research their options online?
Are you building relationships with your prospects by using timely and relevant information, with the goal of earning their business when they are ready to buy?
If not, get in touch today, we would be happy to help you get started.
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During the 7 days you will discover the truth on how to get results from your marketing investment delivered to your inbox from Sara Berry, who founded marketing Sense in 2012, with the passionate vision of sharing her 25 years of professional marketing experience to give EVERY business owner the opportunity to build their marketing capability to get results.