
Simplifying brand positioning: Tips from marketing experts
Brand positioning in marketing is the process of shaping how a brand is perceived in the minds of consumers, relative to competitors. It defines the
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Brand positioning in marketing is the process of shaping how a brand is perceived in the minds of consumers, relative to competitors. It defines the

Everyone loves a good origin story. Just ask Marvel or DC who have created an entire industry specialising in superhero/supervillain origin stories! While my story

Let’s get one thing straight before we get started. Market positioning is not the same as brand positioning. You might be familiar with brand positioning, where businesses identify

Did you know that the humble and often neglected about page is the second most visited page on most websites? It’s true. While you may

“The riskiest thing we can do is just maintain the status quo. “ Bob Iger – Disney CEO As business owners, innovation can seem both

It’s time to tackle the elephant in the room – why you’re not getting results from your digital marketing agency. After spending a significant amount

50 milliseconds (0.05 seconds). A blink of an eye. A literal split second. On average, that’s how long visitors take to form an opinion about your

It’s the holy grail of marketing. Understanding what drives customer purchase decisions, and how to make the most of this knowledge, is what marketing is

50 milliseconds (0.05 seconds). A blink of an eye. A literal split second. On average, that’s how long visitors take to form an opinion about your

Let’s talk about the dreaded blank page. The one where the cursor blinks at you expectantly while you find yourself wondering what to write. That
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