
Why every small business needs an omni-channel marketing strategy
50 milliseconds (0.05 seconds). A blink of an eye. A literal split second. On average, that’s how long visitors take to form an opinion about your

50 milliseconds (0.05 seconds). A blink of an eye. A literal split second. On average, that’s how long visitors take to form an opinion about your

It’s the holy grail of marketing. Understanding what drives customer purchase decisions, and how to make the most of this knowledge, is what marketing is

In the age of “fake news”, it’s no surprise that trust in companies and advertising is in decline. A 2019 survey conducted by Edelman revealed

The pressure to continually secure new leads and attract new clients can sometimes blind you to the value of your existing client base. I’ve seen

When it comes to marketing, crunching the numbers counts. As a small business owner, it’s critical that you see marketing not as an expense but

As a marketer one of the biggest falsehoods I hear from business owners is the idea that social media equals instant business wins. Certainly social

Last week I was taking some time out during a conference, and stumbled across the ‘Suncorp Discovery Store’ in Pitt Street Mall. I sheepishly peeped

Real marketing is built into what you do not tacked on at the end. Marketing done well, is not something you bolt on when everything

I am working with a business at the moment that has this incredible database of clients, it’s enormous! HUGE!!! The MD had been looking at

If you were born a hundred years ago, all that would exist to record your existence would be a birth, marriage (if you got married)
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