The Marketer, the Brand and the Story behind Marketing Sense
Everyone loves a good origin story. Just ask Marvel or DC who have created an entire industry specialising in superhero/supervillain origin stories! While my story
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Everyone loves a good origin story. Just ask Marvel or DC who have created an entire industry specialising in superhero/supervillain origin stories! While my story
Let’s get one thing straight before we get started. Market positioning is not the same as brand positioning. You might be familiar with brand positioning, where businesses identify
Did you know that the humble and often neglected about page is the second most visited page on most websites? It’s true. While you may
“The riskiest thing we can do is just maintain the status quo. “ Bob Iger – Disney CEO As business owners, innovation can seem both
Full disclosure: I need to share how much I love LinkedIn! As a small business in the professional services sector, I have secured more leads,
It’s time to tackle the elephant in the room – why you’re not getting results from your digital marketing agency. After spending a significant amount
Let’s talk about the dreaded blank page. The one where the cursor blinks at you expectantly while you find yourself wondering what to write. That
COVID-19 accelerated and, in many cases, rushed digital transformation (DX) in 2020. Think about how your business had to quickly adapt to keep operating amidst
Social media is one of THE most effective marketing channels that you have at your disposal. While social media might be where you go when
When was the last time you took the time to stop and consider what your customers REALLY want? In my experience, business owners spend a
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