Making the Most of Your Existing Client Base
The pressure to continually secure new leads and attract new clients can sometimes blind you to the value of your existing client base. I’ve seen
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The pressure to continually secure new leads and attract new clients can sometimes blind you to the value of your existing client base. I’ve seen
Do you feel you are doing all the things when it comes to digital marketing but you’re not seeing a return on your investment? As
As small business owners, disruption surrounds us. Whether we’re being challenged by new technology, ever-evolving consumer demand or the pace of our 24/7 society, disruption
It’s the stuff of nightmares for small business owners. After spending so much time carefully cultivating your social media presence, your feed is suddenly spoiled
As a marketer I spend so much time working for my clients and building free resources to share, that I often don’t make enough time for my
In my career in marketing, which spans 25 years, I have come across many mindsets in relation to marketing but the following are most prominent:
When it comes to marketing, crunching the numbers counts. As a small business owner, it’s critical that you see marketing not as an expense but
As a marketer one of the biggest falsehoods I hear from business owners is the idea that social media equals instant business wins. Certainly social
Over the past 25 years I have written and developed countless marketing plans. From my first plan for a college assignment in 1989, to just
Instagram has become a popular and, for some businesses, vital marketing tool; however, it’s still underutilised by a number of businesses as they don’t realise
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